Naming
Brand identity
Brand implementation
Writing
You Can Call Me Al launched in September 2014. As a way to promote itself within the design sector a series of promotional items were produced and distributed throughtout the UK and Ireland. The printed material would provide an insight into the lateral mind of Al, designed with equal measures of humour and professionalism. Each pack contained a poster set, perforated postcards, business and informational cards, all offset printed using three special inks.
Naming
Brand identity
Brand development
Deli Muru approached Al to refine their growing artisan business. With the main chutney range and accompanying biscuit selection Al suggested a shortening of the name to cater for brand evolution in the coming years. Whilst retaining the strength of the deli and artisan markets the updated identity envelops simplicity and flexibility. The character of Muru has been established. New packaging and advertising are moving Muru forward. The coming months will see investment in developing the full product range.
Brand identity
Strategy
User experience design
Brand implementation
From the development of a solid identity in 2009 Storehouse and You Can Call Me Al have worked closely to develop their appropriate voice. Starting as a food bank, integrity and respect have been key in both portraying Storehouse and ultimately those who benefit from the service. A bold suite of literature developed over the years for both print and digital applications. The sensitive approach to the design brings confidence to the brand whilst continuing to encourage donations and volunteering from the local community.
As well as food, Storehouse now provides clothing and furniture in the Greater Belfast area. In recent years a change in design style has been implemented to enhance this movement for both print and digital platforms.
Brand identity
Brand development
Avoiding the pitfall of becoming relevant yesterday has been paramount in developing a dynamic brand solution for CJ. The adaptable nature of the brand identity is inviting to a broad age range with an obvious leaning towards those who are ‘young at heart’. With the breadth of programmes on offer the range of identities play a leading role as identifiers moving forward. CJ holds the importance of living humbly, prayerfully and biblically with a sense of adventure.
Naming
Brand identity
Brand implementation
User experience design
In 2012 You Can Call Me Al began working with Robin Nesbitt to develop a simple yet strong brand name and presence. Robin provides learning and development services to organisations and personal development for individuals. Combining the insightful nature of the work combined with Robin’s surname led to the appropriate birth of Insightt. With limited print output the importance of a solid digital execution was essential. The launch of their website in November provides Insightt with a progressive design.
Brand identity
Brand implementation
In late 2014 AT7 approached You Can Call Me Al to create an identity for the relaunch of their evening youth event. To save confusion regarding the starting time AT7 proves an appropriate name with ongoing possibilities for relevant graphic interpretations.
Design
Packaging
This five piece from Cookstown in N Ireland rocked the local scene for a number of years prior to the release of their debut album. Taking a play on the album title, Anew, Grandpa Alexander posed for the cover concept while Granny’s dress was scanned for the repeat pattern. She wasn’t wearing the dress at the time…
Brand identity
Brand implementation
Approached by Khula in summer 2014 You Can Call Me Al began forging a new direction for this crèche, lunch club and after schools outfit. Located in the Mahlabathini District of Kwazulu-Natal, Al works with Khula to produce simple yet effective design. Along with the hand drawn identity a growing character set will further enrich the playful nature of a day in the life at Khula.
Design
Packaging
Imagined Spaces and You Can Call Me Al collaborated to produce the design and packaging solution for Waiting & Silence, a film reflecting on silence and the Quaker tradition. A minimal approach to the design captures the mood behind the project. The use of red and the Q draw on the branding incorporated by the Quakers over the years.
Brand identity
Brand implementation
Art direction
Taca brought the name, You Can Call Me Al brought the brand vision. In order to move this Belfast based film company forward it has been paramount to create an identity that can change and evolve with each application. The strong graphic created will be the foundation for a logo that embraces film and stop motion. A series of printed publications will follow in 2016.
Naming
Strategy
Brand identity
Brand implementation
You Can Call Me Al was introduced to this awareness campaign from Storehouse with the task of developing an identity and promotional material. The idea behind this new venture is to make those within Belfast aware of the amount they spend on food in a single day. Without the ploy of guilt the aim is to enable the public to easily donate money up to the equivalent amount of their spend on a specific day in the year. Forming alliances with local coffee shops and restaurants creates the opportunity for a donation to be added to the bill or dropped in one of the collection boxes.
Drawing the name from the ‘all you can eat’ culture provides this annual campaign with a strong mark. As All You Eat grows the opportunity arises to abbreviate the name to AYE, referring to ‘yes’. This creates great possibilities for advertising campaigns…
Brand identity
Brand implementation
Satya birthed from a pursuit of ethics in everyday life. With a wealth of knowledge Satya seeks to offer advice and promote local business through her lifestyle site. Working closely with Satya, You Can Call Me Al has developed the brand identity and an effective design platform to build an online presence. Organic and feminine with a drop of gin…
Design
Packaging
Claire signed to Kingsway in 2010 and subsequently released her first EP. On listening to the early demos Al set about creating artwork which reflected the ethereal quality of Claire’s voice and recording.
Naming
Brand identity
Al White required a new identity as he developed the use of drones in his photographic skillset. With this in mind You Can Call Me Al set about suggesting a name change and introducing an accompanying motif to complete the mark.
