Deli Muru approached Al to refine their growing artisan business. With the main chutney range and accompanying biscuit selection Al suggested a shortening of the name to cater for brand evolution in the coming years. Whilst retaining the strength of the deli and artisan markets the updated identity envelops simplicity and flexibility. The character of Muru has been established. New packaging and advertising are moving Muru forward. The coming months will see investment in developing the full product range.